now blogging at
http://blog.mydigitalfootprint.com/
http://www.mydigitalfootprint.com/
best
Tuesday 16 March 2010
Wednesday 6 January 2010
Wiki experts and edits
Yesterday (Jan 6th) I spent several hours updating the Wiki entry for Digital Footprint This has been a learning lesson in wiki editorial as I ended up being blocked .
As the author of a book I cannot add it to wikki as I am biased and it is seen as advertising and promotion. However, if I create a dummy account without my name or ask a friend to do add content ( same unbiased factual material) it is accepted. The overall conclusion being that an expert in a field is not welcome to add their content to wiki as there will be a conflict of interest. The same can be added by a third party assuming they have the rights to do so.
Wiki has spend a lot of time writing guides that justify itself and it's own position.
Why I am I so interested. If digital footprint is about reputation, then getting someone else to add my content gives them the reputation, therefore why be an expert as I would be better off adding others content as my own and gain a better reputation.
The person who later changed the edit removed my reference, but left the content. However as the content is published under a creative commons attribution 2 licence, the wiki entry is now in breach as it is quoted without attribution - breaking their own rules.
Conversational, probably; thought provoking, yes !
I now have to fight the snow in HP15 rather than Wiki, one that I will win, which means sledgeing with the kids.
Tony Fish ~~~~
My New Book - My Digital Footprint
“My Digital Footprint”: My new strategy and business book on identity, privacy, trust and the direction of the Web. This book explores where next for the Web, the associated business models, who owns your data and how value and wealth will be created.
The book is free and on-line at My Digital Footprint
Some bits from the press release
London. November 2009. My Digital Footprint is about the digital data created from your interactions with electronic devices, such as mobile phones, web PCs and TVs. This data has significant value, when analysed and fed-back, to create services with colour, focus and relevancy for you as a user, as well as to brands, who want to own your whole digital life experience. Digital footprint data is valuable and is the reason why the ownership of this data class is the Web’s next battleground.
The two central ideas which underpin value in My Digital Footprint are: the real-time feedback loop and the role of the mobile device in enriching the value of the data. The ability to get data out of or off a mobile device lends itself to the unique advantage a mobile device has. The book explores how the mobile device once prevailed for the consumption of content and has evolved to enable the capturing of data on what and how we consume and with whom.
Like Marmite, some people like the idea of digital footprints and some do not, but, irrespective of personal preference, we all leave digital footprints behind us and they are about much more than just identity. Digital footprints are about where we have been, for how long, how often; with whom and the inter-relationships we formed in getting there. Digital footprints are memories and moments and not your personal identity, your passport, bank account or social security number.
In a praise of My Digital Footprint.
“It was Oscar Wilde who first suggested that one's life was a work of art over which one should be able to assign rights. Now, with this suggestion, Tony is successfully applying Wilde's suggestion to the digital world. It is a vital suggestion to break what will otherwise be an interminable deadlock in the debate over privacy.” Rory Sutherland, Vice-Chairman Ogilvy Group
“Even if you don't intend reading this book you should still buy it just to see the direction publishing is going to go. As ever the author innovates across the entire front of paper to bits, and experiencing this new regime is worth the purchase alone. But I strongly suggest you do read and absorb the content. It is important to understand where your digital slime trail has been laid, where it will be laid in future, and the implications. This is an innovative work and a thought provoking (oh s***) read!” Peter Cochrane, Chief Technologist BT plc (1999 - 2000)
“Few have as much insight into the future of mobile as Tony Fish. He steps out of commercial paradigms and instead pursues what handsets can do not just from a technological perspective, but a social one.' Professor James Woudhuysen
Who is reading this book:
The board of directors: Irrespective of industry and executive position, this book details concepts which need to be engage with as they will increase customer value and loyalty.
Active investors: The book provides a framework for investment in digital data exploitation and provides direction for your portfolio to increase value.
The strategic analyst: Digital data and its use are critical to strategy and creating value for the next 5 years.
Marketing and social media: This book reveals how power will migrate power from agency to brands; companies will know more about their customers than their advisors.
Government: Government might want to know about the populace but we will know more about our senior political figures and be able to hold them to account without invading their privacy.
Buy this book or read online for free
Tony explains that the value is in capturing, analysing and creating value for your customer and has applied this learning with a unique and innovate route to monetise the book. You can buy it from Amazon or direct from the publisher and he will get your name and address. The complete book is available online for free at www.mydigitalfootprint.com However, if you want to read others comments on the book or leave comments and join in the debate; where the real value lies, you have to declare who you are by registering, allowing Tony to build a self interested community and create wealth.
The book is free and on-line at My Digital Footprint
Some bits from the press release
London. November 2009. My Digital Footprint is about the digital data created from your interactions with electronic devices, such as mobile phones, web PCs and TVs. This data has significant value, when analysed and fed-back, to create services with colour, focus and relevancy for you as a user, as well as to brands, who want to own your whole digital life experience. Digital footprint data is valuable and is the reason why the ownership of this data class is the Web’s next battleground.
The two central ideas which underpin value in My Digital Footprint are: the real-time feedback loop and the role of the mobile device in enriching the value of the data. The ability to get data out of or off a mobile device lends itself to the unique advantage a mobile device has. The book explores how the mobile device once prevailed for the consumption of content and has evolved to enable the capturing of data on what and how we consume and with whom.
Like Marmite, some people like the idea of digital footprints and some do not, but, irrespective of personal preference, we all leave digital footprints behind us and they are about much more than just identity. Digital footprints are about where we have been, for how long, how often; with whom and the inter-relationships we formed in getting there. Digital footprints are memories and moments and not your personal identity, your passport, bank account or social security number.
In a praise of My Digital Footprint.
“Tony instinctively asks the right questions about the convergence of mobile and digital, demonstrating the emerging importance of mobile as a media platform and the rich data which it can provide for brands to leverage consumer behaviour.” Pekka Ala-Pietilä, co-founder and CEO of Blyk. President of Nokia Corporation (1999-2005)
“It was Oscar Wilde who first suggested that one's life was a work of art over which one should be able to assign rights. Now, with this suggestion, Tony is successfully applying Wilde's suggestion to the digital world. It is a vital suggestion to break what will otherwise be an interminable deadlock in the debate over privacy.” Rory Sutherland, Vice-Chairman Ogilvy Group
“Even if you don't intend reading this book you should still buy it just to see the direction publishing is going to go. As ever the author innovates across the entire front of paper to bits, and experiencing this new regime is worth the purchase alone. But I strongly suggest you do read and absorb the content. It is important to understand where your digital slime trail has been laid, where it will be laid in future, and the implications. This is an innovative work and a thought provoking (oh s***) read!” Peter Cochrane, Chief Technologist BT plc (1999 - 2000)
“Few have as much insight into the future of mobile as Tony Fish. He steps out of commercial paradigms and instead pursues what handsets can do not just from a technological perspective, but a social one.' Professor James Woudhuysen
Who is reading this book:
The board of directors: Irrespective of industry and executive position, this book details concepts which need to be engage with as they will increase customer value and loyalty.
Active investors: The book provides a framework for investment in digital data exploitation and provides direction for your portfolio to increase value.
The strategic analyst: Digital data and its use are critical to strategy and creating value for the next 5 years.
Marketing and social media: This book reveals how power will migrate power from agency to brands; companies will know more about their customers than their advisors.
Government: Government might want to know about the populace but we will know more about our senior political figures and be able to hold them to account without invading their privacy.
Buy this book or read online for free
Tony explains that the value is in capturing, analysing and creating value for your customer and has applied this learning with a unique and innovate route to monetise the book. You can buy it from Amazon or direct from the publisher and he will get your name and address. The complete book is available online for free at www.mydigitalfootprint.com However, if you want to read others comments on the book or leave comments and join in the debate; where the real value lies, you have to declare who you are by registering, allowing Tony to build a self interested community and create wealth.
Tuesday 12 May 2009
Social Media Marketing - Book Review
Social Media Marketing
“How data analytics help to monetise the user base in telecoms, social networks media and advertising in a converged ecosystem”
Ajit Jaokar, Brian Jacobs, Alan Moore and Jouko Ahvenainen
http://socialmediamarketing.futuretext.com/
Before you read my review of this book, you need to know that I am not entirely without bias. I am the co-author with Ajit for “mobile web 2.0” and
This is an airplane book, easy to read and you can get through it in a round trip to
The books takes time to set out in the first few chapters that markets are conversations and how if you can understand who is talking to who about what, you have the basic armoury to go into battle. To understand this you need to appreciate that all those tracks, trails, clicks, messages, blogs, comments that you leave behind in a digital world are there to be collected and harvested. The more data, the more analysis the more value you should be able to create. The book looks at social networks and there is a brief look at how media agencies work and how they are reacting (or not) to change.
Page 65 starts to look at the telco market and makes the valid point that operators think they own the customer, whereas they should be thinking the could get to know the customer ( difference between monopoly and loyalty!)
In getting to know the customer there are three rules to follow:- give the customer an incentive, an open platform or ecosystem and touch points. These are then explored.
From Page 75 there is a good summary of Alan Moores Book “Communities Dominate Brands” and brings out the key point of alpha users, those who are most influential in attracting and keeping friends as part of the customer base.
On page 94 there is a move from the economics and marketing into psychology and emotional behaviour as the book moves to talk about trust and reputation.
On page 112 the book points out that due to the social network, social data and life stream mean that we now have a living profile. Once the bedrock of marketing, demographic segmentation and lifestyle categorisation; which was fixed for a period of your life and describes strata’s of the population, will now possibly become redundant. Our new profile built on digital footprints will be living real time representations. The eternal issue facing us all, however, is how do we extract the value from the data!
The later parts of the book drift into privacy and identity and the impact on people willingness to provide or give up data.
Overall well worth a flight read as it is likely to stimulate new ideas and ways of looking at your customers and the data you have (or should have) and the analysis you do do ( or should do)
Wednesday 6 May 2009
Virtual Shadows – your privacy in the information society. BCS book
http://www.bcs.org/server.php?show=nav.10340
Karen Lawrence Oqvist
http://virtualshadows.wordpress.com/
“Web 2.0 and social networking sites are challenging traditional notions of privacy and security in cyberspace, at a time when surveillance and tracking in the real world have reached endemic proportions.
As the gap between virtual and reality becomes increasingly blurred by current and emerging technologies, the way we communicate and interact with one another is changing as well. But what are the implications for our privacy, and what impact will this have on our safety and security?
"Virtual Shadows" provides a fascinating glimpse into this brave new Information Society. It covers a diverse range of topics which span the 4 key areas of privacy (information, bodily, communications and territorial), where the rules of play have not yet been clearly defined, much less understood”
In truth this book is for someone who knows nothing about privacy, identity, the information society and worried about what will happen to all that data ‘society’ collects on you. As presented in the preface, this is an MSc project and unfortunately reads like one.
The few notable points include:
It assumes that the digital is a shadow of “you” and that the links and tags are a good representation, however, Karen does not bring the social graph and any representations or views of others on you.
The matrix of information (unstructured to structured) and identity (unlinked to linked) noting that the quadrant of structured and linked which includes, store cards, air miles, ID cards and RFID is the most valuable to you and others.
The book does not distinguish between digital and physical data offered or captured by you for your own benefit, data types captured by other for your benefit and data types captured by others for their benefit.
If you come from scratch this is a good read, if you have any basic level of understanding on identity or privacy this is not for you, however, do have a look at Karen’s blog http://virtualshadows.wordpress.com/
New Blogs from this point
Sorry - below this is some past blogs, copied over from an old blog board that has now been switched off.
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